I design PLAY, CONCEPTS & EXPERIENCES

Explore four selected cases that demonstrate my process—from user insights and playful experimentation to final concepts.

LEGO Creative Play Lab
Early-stage concept development for new play experiences
Misfitting Things
Building a concept-driven design brand from idea to product, system and market
Maileg - LouiMax
Developing narrative, format and visual direction for a new storytelling experience
Turning fear into play
Exploring how storytelling, voice interaction and light can support children’s emotional needs
↑Back to Top